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tactical belt
Skip itPrices mostly outside the sweet spot ($6.39–$11.92) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£165K£165K/yr · 490K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.93avg listing price — sweet spot $15–$100
Review moat
Bad8,370.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad£6.39–£11.92cheapest to priciest tracked listing — scored on the share inside $15–$100