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suspender tights
Skip itSoft demand (-36.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good656.89avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good£3.28–£31.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.35avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£35K£35K/yr · 281K searches
Growth
Bad-36.5%90-day search growth — must beat 0% to launch