22
superman 2025
Skip itSoft demand (-59.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great276.75avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good£12.68avg listing price — sweet spot $15–$100
Price range
Okay£9.00–£18.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£42K£42K/yr · 127K searches
Growth
Bad-59.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier