25
strictly come dancing merchandise
Skip itSoft demand (-61.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible48.29avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Okay£9.42avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£6K£6K/yr · 58K searches
Growth
Bad-61.5%90-day search growth — must beat 0% to launch
Price range
Bad£6.68–£13.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier