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stitch onesie
Skip itSoft demand (-88.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great289.31avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.64avg listing price — sweet spot $15–$100
Price range
Good£6.68–£30.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 197K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-88.6%90-day search growth — must beat 0% to launch