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51

stitch croc charm

Worth a look

Shows a fragmented shelf (top 5 take 32% of clicks), but a small market ($17K/yr) keeps it on the watch list.

Market size 4Growth 52Conversion 29Competition 83Returns 82Price range 69Avg price 64Brand share 44Review moat 56Quality gap 52

Competition

Great32%

top-5 click share — an open shelf

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Good£4.31–£38.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.67

avg listing price — sweet spot $15–$100

Review moat

Good1,270.72

avg incumbent reviews — the moat a new listing must climb

Growth

Good+23.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£17K

£17K/yr · 53K searches