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37

skeleton gloves

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A small market ($8K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 12Conversion 22Competition 36Returns 93Price range 21Avg price 27Brand share 49Review moat 80Quality gap 72

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great408.9

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£9.29

avg listing price — sweet spot $15–$100

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad£2.54–£18.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-26.3%

90-day search growth — must beat 0% to launch

Market size

Bad£8K

£8K/yr · 47K searches