67
silver bag
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Growth
Incredible+124.5%90-day search growth — must beat 0% to launch
Competition
Great22%top-5 click share — an open shelf
Price range
Great£4.88–£70.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great404.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.29avg listing price — sweet spot $15–$100
Market size
Okay£188K£188K/yr · 520K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.4%return rate — above 5% kills the launch gate