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shoe bag
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good568.71avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£221K£221K/yr · 345K searches
Avg price
Okay£10.35avg listing price — sweet spot $15–$100
Growth
Okay+7.5%90-day search growth — must beat 0% to launch
Price range
Okay£4.31–£18.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf