30
shin splints support
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.74avg listing price — sweet spot $15–$100
Price range
Okay£7.37–£18.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Review moat
Bad10,968.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad£48K£48K/yr · 117K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand