45
shell necklace
Skip itPrices mostly outside the sweet spot ($3.84–$13.39) — this niche doesn't clear our bar today.
Growth
Incredible+142.9%90-day search growth — must beat 0% to launch
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Incredible75.86avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£6.19avg listing price — sweet spot $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Market size
Bad£13K£13K/yr · 71K searches
Price range
Bad£3.84–£13.39cheapest to priciest tracked listing — scored on the share inside $15–$100