45
school trousers
Skip itSoft demand (-30.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great317.89avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Avg price
Good£12.11avg listing price — sweet spot $15–$100
Price range
Okay£4.94–£22.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad£45K£45K/yr · 454K searches
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale