57
school socks
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great301.51avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Growth
Good+40.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.69avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 185K searches
Price range
Bad£4.88–£14.89cheapest to priciest tracked listing — scored on the share inside $15–$100