39
satin lined beanie
Skip itSoft demand (-80.2% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good717.83avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.02avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£27K£27K/yr · 152K searches
Growth
Bad-80.2%90-day search growth — must beat 0% to launch
Price range
Bad£4.79–£14.93cheapest to priciest tracked listing — scored on the share inside $15–$100