32
sage green tie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+104.2%90-day search growth — must beat 0% to launch
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,130.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Returns
Bad6.8%return rate — above 5% kills the launch gate
Avg price
Bad£5.88avg listing price — sweet spot $15–$100
Market size
Bad£19K£19K/yr · 52K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.94–£7.43cheapest to priciest tracked listing — scored on the share inside $15–$100