64
running vest
Launch itA $940K/yr market growing +10.4% this quarter with returns at 1.8% — clears our launch bar.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great£16.77avg listing price — sweet spot $15–$100
Market size
Great£940K£940K/yr · 2.1M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good587.77avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.95–£33.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale