60
red panda
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great492.88avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.54–£30.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.18avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Market size
Bad£66K£66K/yr · 191K searches
Signals No Dominant Brand