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real littles
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great333.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.46–£39.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.68avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Market size
Bad£6K£6K/yr · 33K searches