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39

raven costume

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A small market ($17K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 17Conversion 16Competition 24Returns 47Price range 60Avg price 87Brand share 39Review moat 98Quality gap 94

Review moat

Incredible46.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great£19.94

avg listing price — sweet spot $15–$100

Price range

Good£6.72–£27.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Growth

Bad-15.1%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£17K

£17K/yr · 67K searches