35
pocket hug
Skip itPrices mostly outside the sweet spot ($3.22–$7.46) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great316.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£110K£110K/yr · 637K searches
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Avg price
Bad£4.44avg listing price — sweet spot $15–$100
Price range
Bad£3.22–£7.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier