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plantar fasciitis socks
Skip itPrices mostly outside the sweet spot ($5.51–$16.16) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Good+46.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,000.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.12avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad£62K£62K/yr · 215K searches
Price range
Bad£5.51–£16.16cheapest to priciest tracked listing — scored on the share inside $15–$100