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pink sunglasses
Skip itPrices mostly outside the sweet spot ($3.05–$13.53) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Growth
Good+50.1%90-day search growth — must beat 0% to launch
Review moat
Good780.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.59avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 146K searches
Price range
Bad£3.05–£13.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier