35
pink ladies jacket
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good763.42avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.68avg listing price — sweet spot $15–$100
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Price range
Okay£11.82–£16.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£59K£59K/yr · 295K searches
Brand share
Bad97%top-5 brand share — brand-locked demand