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over glasses sunglasses
Worth a lookShows demand growing +172.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+172.5%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good505.78avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.83avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Market size
Good£281K£281K/yr · 520K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£7.49–£17.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Trending