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onesies for girls
Skip itSoft demand (-72.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible9%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great£15.45avg listing price — sweet spot $15–$100
Review moat
Good600.59avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.88–£30.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£34K£34K/yr · 383K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-72.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand