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nose stud
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good501.5avg incumbent reviews — the moat a new listing must climb
Market size
Good£641K£641K/yr · 1.9M searches
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Price range
Bad£3.54–£12.81cheapest to priciest tracked listing — scored on the share inside $15–$100