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non slip socks
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good679.11avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.03avg listing price — sweet spot $15–$100
Price range
Okay£5.35–£21.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 48K searches