61
nomination charms compatible
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Review moat
Great243.82avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good£2.58–£44.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£339K£339K/yr · 1.4M searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.69avg listing price — sweet spot $15–$100
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand