31
nanny and grandad gifts
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great470.22avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.34avg listing price — sweet spot $15–$100
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.65–£16.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad£30K£30K/yr · 65K searches