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A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 23Conversion 62Competition 10Returns 93Price range 81Avg price 77Brand share 28Review moat 58Quality gap 78

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great£2.82–£73.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great£15.81

avg listing price — sweet spot $15–$100

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,184.63

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£149K

£149K/yr · 174K searches

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.8%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf