59
money belt
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good£3.42–£41.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.70avg listing price — sweet spot $15–$100
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Market size
Okay£142K£142K/yr · 256K searches
Review moat
Okay3,823.69avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand