55
mini gift bags
Worth a lookShows low returns (0.6%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Review moat
Great497.09avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Growth
Good+20.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad£2.28–£17.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.74avg listing price — sweet spot $15–$100
Market size
Bad£60K£60K/yr · 196K searches
Signals No Dominant Brand