56
matching pink shoe and bag
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Growth
Great+71.8%90-day search growth — must beat 0% to launch
Review moat
Good732.52avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.00avg listing price — sweet spot $15–$100
Price range
Good£5.55–£32.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Bad7.1%return rate — above 5% kills the launch gate
Market size
Bad£26K£26K/yr · 62K searches