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magnetic socks
Skip itSoft demand (-41.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great117.6avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£3.52–£19.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.47avg listing price — sweet spot $15–$100
Market size
Bad£24K£24K/yr · 40K searches
Growth
Bad-41.6%90-day search growth — must beat 0% to launch