54
luggage scale
Worth a lookShows searches that convert (20.4% search→purchase), but prices mostly outside the sweet spot ($3.52–$11.02) keeps it on the watch list.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 1.0M searches
Growth
Good+29.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad9,762avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.68avg listing price — sweet spot $15–$100
Price range
Bad£3.52–£11.02cheapest to priciest tracked listing — scored on the share inside $15–$100