48
long fluffy socks
Skip itSoft demand (-50.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good647.39avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.12–£20.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.89avg listing price — sweet spot $15–$100
Market size
Bad£10K£10K/yr · 34K searches
Growth
Bad-50.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand