46
lion guard
Skip itSoft demand (-24.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£21.65avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Great349.69avg incumbent reviews — the moat a new listing must climb
Market size
Okay£167K£167K/yr · 414K searches
Price range
Okay£5.05–£297.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.1%90-day search growth — must beat 0% to launch