55
lightning mcqueen
Worth a lookShows low returns (0.9%), but soft demand (-12.4% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great23%top-5 click share — an open shelf
Price range
Great£3.01–£70.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.48avg listing price — sweet spot $15–$100
Review moat
Good691.83avg incumbent reviews — the moat a new listing must climb
Market size
Good£618K£618K/yr · 1.8M searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-12.4%90-day search growth — must beat 0% to launch