49
leg warmers
Skip itSoft demand (-52.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good647.22avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£122K£122K/yr · 698K searches
Avg price
Bad£6.11avg listing price — sweet spot $15–$100
Growth
Bad-52.9%90-day search growth — must beat 0% to launch
Price range
Bad£3.49–£12.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand