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kids ski socks
Skip itSoft demand (-95.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great389.53avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.06avg listing price — sweet spot $15–$100
Price range
Okay£6.58–£18.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£38K£38K/yr · 50K searches
Growth
Bad-95.3%90-day search growth — must beat 0% to launch