35
kids belt
Skip itPrices mostly outside the sweet spot ($3.50–$9.90) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,133.71avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.68avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£44K£44K/yr · 172K searches
Price range
Bad£3.50–£9.90cheapest to priciest tracked listing — scored on the share inside $15–$100