58
keyring clip
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,374.23avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£83K£83K/yr · 186K searches
Price range
Bad£2.46–£17.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£5.90avg listing price — sweet spot $15–$100
Signals No Dominant Brand