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iran flag
Skip itSoft demand (-86.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,337.6avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.90avg listing price — sweet spot $15–$100
Market size
Bad£36K£36K/yr · 179K searches
Growth
Bad-86.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.69–£10.84cheapest to priciest tracked listing — scored on the share inside $15–$100