35
husband
Skip itPrices mostly outside the sweet spot ($3.29–$14.68) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,455.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 349K searches
Price range
Bad£3.29–£14.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier