26
horse
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Okay£11.24avg listing price — sweet spot $15–$100
Review moat
Okay2,299.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£8.35–£17.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£32K£32K/yr · 323K searches
Signals Low Review Barrier