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height increase insoles
Skip itSoft demand (-6.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great£4.85–£68.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,162.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.13avg listing price — sweet spot $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£152K£152K/yr · 336K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Signals Quality Gap