47
heelys
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible£34.50avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great£10.33–£61.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good733.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Market size
Bad£64K£64K/yr · 489K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale