44
hat with light built in
Skip itSoft demand (-63.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.97–£32.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.39avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,921.66avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£31K£31K/yr · 224K searches
Growth
Bad-63.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand