42
hat and scarf set for women
Skip itSoft demand (-84.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Good643.3avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.27avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good£4.10–£34.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£100K£100K/yr · 412K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-84.7%90-day search growth — must beat 0% to launch