45
hat and gloves set men
Skip itSoft demand (-82.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great429.86avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good£11.95avg listing price — sweet spot $15–$100
Price range
Okay£5.30–£24.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£85K£85K/yr · 153K searches
Growth
Bad-82.3%90-day search growth — must beat 0% to launch